Collective Marketing/ Enterprise Promotion
Entrepreneurship is also one of the core areas being promoted by the organization to enhance the income of the people. NTFP as well as non-farm based enterprise are taken up by the community members. Non-farm based enterprise include goatery, duckery, blacksmithy, vegetable vending etc. In the NTFP sector, aggregation-marketing model is being promoted at the producer group level. Producer group members are sensitized on different aspects of collective marketing model and its benefit. Market exploration and information sharing is taken up on a regular basis to enable the producers/ collectors to sell their products at a higher price. As a result of this, collective marketing is being done for mango, tamarind, jackfruit and vegetables.Enterprise promotion on pilot basis is being done for medicinal plants including Amla and Tulsi. Linkages have been developed with Orissa University of Agriculture and Technology (OUAT) and Tribal Development Cooperative Corporation Ltd. (TDCCOL) for capacity building of community resource persons on value addition of NTFPs. Tie-ups with private companies for marketing of products are also being made. The producers are also facilitated to participate in “PARAB” and “Adivasi Mela” at the district and state level respectively for showcasing and sale of their products.