Kauguda village, located in A. Malkanagari Gram Panchayat, Dasmantpur Block, Koraput district, has emerged as a model for sustainable agriculture and enhanced farmers’ income. This transformation has occurred under the Agriculture Production Cluster (APC) Project led by the CYSD during FY 2024-25.

The Maa Pata Khanda Producer Group, consisting of 32 members, has taken the lead in cultivating strawberries over 20 acres of land, receiving significant support from the Department of Horticulture and other stakeholders.

The Department of Horticulture, Koraput provided 4,20,000 strawberry plants and essential infrastructure, including drip irrigation and mulching, with an investment of approximately ₹1 crore. Irrigation needs were addressed through a combination of solar and electric systems, supported by the Odisha Agro Industries Corporation (OAIC), with a total capacity of 5HP solar and 5HP electric motors. CYSD played a pivotal role in cluster selection, planning, and ongoing monitoring to ensure project success.

Strawberry cultivation was introduced to promote crop diversification and double the income of small and marginal farmers. A wire boundary currently secures the cluster, with plans to install live fencing in alignment with agro-ecological principles. Land preparation was meticulously managed to ensure optimal conditions for the new crop.

The marketing strategies to sell the strawberries were developed by Dangarani Producer Company Limited (DPCL). The strawberries are marketed locally within Koraput district and are slated for supply to Visakhapatnam and Hyderabad. Additionally, efforts are underway to establish a partnership with Reliance Retail to secure daily supply contracts, ensuring stable income for farmers.

The project’s impact extends well beyond agriculture. Kauguda village has long suffered from poor road connectivity. Frequent visits by government officials, including the Collector and Block Development Officer (BDO), led to the approval and construction of a road, significantly improving accessibility and enhancing the villagers’ quality of life. The initiative also attracted media coverage, amplifying awareness and support for the transformation. This infrastructural development has not only made it easier to transport produce but has also helped improve the overall development of the region.

Undoubtedly, CYSD’s effort has improved farmers’ livelihoods and set a precedent for holistic rural development. This initiative underscores the power of collaboration and strategic planning in transforming underdeveloped regions into thriving agricultural hubs.