Empowering Women: From NTFP Collectors to Millet Entrepreneurs
In the vibrant heart of Thakurmunda, nestled within the lush landscapes of the Mayurbhanj district, a community of resilient Santal tribal women is rewriting the narrative of their livelihoods. Traditionally known for their craftsmanship in crafting disposable plates from shal leaves and gathering firewood from dense forests, these women have embarked on a new journey of entrepreneurship.
Empowered by the Odisha Millet Mission (OMM) and supported by CYSD, these women have embraced the indigenous wisdom of millet farming and production. With determination and limited resources, they formed the Sambandha Maa Duarasuni women’s group and ventured into millet flour production, defying economic odds.
Initially faced with market challenges, these women found solace in the guidance of MFPCL and the Odisha Millet Mission. Through tailored training sessions on product development and marketing strategies, they honed their entrepreneurial skills and enhanced product quality.
With newfound confidence, these women set up temporary stalls, showcasing their meticulously crafted millet products to the local community. Establishing personal connections and highlighting the uniqueness of their offerings, they quickly garnered a loyal customer base.
As demand soared, these enterprising women reinvested profits to expand their product range and improve their capabilities. With dreams of a permanent millet shop on the horizon, they are poised to make millets a household staple, one satisfied customer at a time. In the heart-warming journey of these Santal tribal women turned millet entrepreneurs lies a testament to the power of determination, resilience, and community support. As they continue to thrive and expand their business, their success not only uplifts their livelihoods but also contributes to the preservation of traditional knowledge and the promotion of healthier food choices. With each sale, they are not just selling products but also spreading the seeds of empowerment and sustainable living. As they look towards the future, their vision of a permanent millet shop symbolizes not just a place of commerce but also a beacon of hope and inspiration for generations to come.